# Per 100 g Column Nutrition Facts Label

A second column per 100 g or 100 mL, per 1 oz or 1 fl oz, per unit when a serving is more than one unit, or per cup popped for popcorn in a multiserving container.

You may add a second column per 100 g or 100 mL, per 1 oz or 1 fl oz, per unit when a serving is more than one unit, or per cup popped for popcorn in a multiserving container. If you promote the food for a use twice or more, or half or less, of its reference amount, a column for that use is required.

**URL:** https://bettermenu.live/tools/label-formats/per-100g-column/
**Provider:** BetterMenu (https://bettermenu.live)
**Rule:** Allowed as a second column. [21 CFR 101.9(b)(10)](https://www.ecfr.gov/current/title-21/section-101.9#p-101.9(b)(10)), [21 CFR 101.9(b)(11)](https://www.ecfr.gov/current/title-21/section-101.9#p-101.9(b)(11))
**Source:** FDA 21 CFR 101.9, eCFR as of 2026-02-12
**In BetterMenu Studio:** Studio works out the per-serving and per-package numbers from your recipe today. It exports the standard vertical panel. Per 100 g column export is not available yet. Studio gives the per-serving numbers. Scale them to the second column’s amount, and your designer sets them in the second column.

These pages are for conventional foods and drinks, not dietary supplements or medical foods.

## Do I need this?

Required if you promote the food for a use twice or more, or half or less, of its reference amount, and the package carries a panel.

The page asks one question at a time, only while the answer can still change the result:

- Do you promote it for a use of twice or more, or half or less, its reference amount? (Yes / Yes, but it is a bulk ingredient such as flour, a multipurpose food such as butter, or a multipurpose baking mix / No) For example, cream substitute promoted for cereal. Half or less is BetterMenu’s reading of the rule’s “twofold or greater”.
- How much of the package can carry printing? (Under 12 sq in / 12 to 40 sq in / Over 40 sq in) Add up every side you can print on, in square inches. See “How to measure”.
- Does it make nutrition claims or show nutrition information anywhere? (Yes / No) Including the website or ads.

Decision rules, from the same logic as the page:

- If promoted use is “Yes” and nutrition claims is “Yes”, then: You need a second column for the promoted use. Its amount is what people customarily eat in that use, beside the column per serving.
- If promoted use is “Yes” and printable area is “Under 12 sq in” and nutrition claims is “No”, then: You may skip the panel. If you print a panel, it needs a second column for the promoted use. This package may print a contact line instead.
- If promoted use is “Yes” and printable area is “12 to 40 sq in” or “Over 40 sq in”, then: You need a second column for the promoted use. Its amount is what people customarily eat in that use, beside the column per serving.
- If promoted use is “Yes, but it is a bulk ingredient such as flour, a multipurpose food such as butter, or a multipurpose baking mix” or “No”, then: You may use this format.

Next steps once it applies: Pick the basis: per 100 g, per 1 oz, per unit or per cup popped. Send your designer the spec below.

## How it differs from standard vertical

A second column of figures sits beside the per serving column. Each column gets a heading that says what amount it covers.

1. Heading names each column ([21 CFR 101.9(e)(1)](https://www.ecfr.gov/current/title-21/section-101.9#p-101.9(e)(1)))
2. Second column, like per 100 g ([21 CFR 101.9(b)(10)](https://www.ecfr.gov/current/title-21/section-101.9#p-101.9(b)(10)))

## When the second column is required

If the label, labeling or ads promote the food for a use twice or more, or half or less, of its reference amount, add a column for the promoted use. Half or less is BetterMenu’s reading of the rule’s “twofold or greater”. Nondiscrete bulk products used mainly as ingredients, such as flour or oil, multipurpose foods such as eggs or butter, and multipurpose baking mixes are exempt.

Sources: [21 CFR 101.9(b)(11)](https://www.ecfr.gov/current/title-21/section-101.9#p-101.9(b)(11))

## For your designer

Space: Wider than the standard vertical panel, about one column more.

| Part | Value | Source | Citation |
| --- | --- | --- | --- |
| Nutrient, vitamin and mineral rows | 8 pt or larger | Rule text | [21 CFR 101.9(d)(1)(iii)](https://www.ecfr.gov/current/title-21/section-101.9#p-101.9(d)(1)(iii)) |
| “Calories” | 16 pt or larger, bold | Rule text | [21 CFR 101.9(d)(1)(iii)](https://www.ecfr.gov/current/title-21/section-101.9#p-101.9(d)(1)(iii)) |
| Calorie number | 22 pt or larger, bold | Rule text | [21 CFR 101.9(d)(1)(iii)](https://www.ecfr.gov/current/title-21/section-101.9#p-101.9(d)(1)(iii)) |
| Servings per container | 10 pt or larger | Rule text | [21 CFR 101.9(d)(3)(i)](https://www.ecfr.gov/current/title-21/section-101.9#p-101.9(d)(3)(i)) |
| Serving size line | 10 pt or larger, bold | Rule text | [21 CFR 101.9(d)(3)(ii)](https://www.ecfr.gov/current/title-21/section-101.9#p-101.9(d)(3)(ii)) |
| The “% DV*” headings and the footnote | 6 pt or larger | Rule text | [21 CFR 101.9(d)(1)(iii)](https://www.ecfr.gov/current/title-21/section-101.9#p-101.9(d)(1)(iii)) |
| “Nutrition Facts” heading | No smaller than any other type, except the calorie number | Rule text | [21 CFR 101.9(d)(2)](https://www.ecfr.gov/current/title-21/section-101.9#p-101.9(d)(2)) |
| Columns | Amounts and %DV in two columns, split by vertical lines | Rule text | [21 CFR 101.9(e)(3)](https://www.ecfr.gov/current/title-21/section-101.9#p-101.9(e)(3)) |
| Vitamins and minerals | Listed vertically, not side by side | Rule text | [21 CFR 101.9(e)(4)](https://www.ecfr.gov/current/title-21/section-101.9#p-101.9(e)(4)) |
| “Amount per serving” | Not required on a dual column panel | Rule text | [21 CFR 101.9(d)(4)](https://www.ecfr.gov/current/title-21/section-101.9#p-101.9(d)(4)) |
| Short names | “Total carb.” and “Incl.” are allowed on dual column panels | Rule text | [21 CFR 101.9(j)(13)(ii)(B)](https://www.ecfr.gov/current/title-21/section-101.9#p-101.9(j)(13)(ii)(B)) |
| Column headings | Accurately describe the amount each column covers | Rule text | [21 CFR 101.9(e)(1)](https://www.ecfr.gov/current/title-21/section-101.9#p-101.9(e)(1)) |
| Column heading type | 6 pt or larger | From FDA’s sample | [21 CFR 101.9(e)(1)](https://www.ecfr.gov/current/title-21/section-101.9#p-101.9(e)(1)) |
| Column heading | Such as “Per 100 g”, “Per 100 mL”, “Per 1 oz”, “Per 1 fl oz”, “Per cup popped” or the unit | BetterMenu’s choice | [21 CFR 101.9(b)(10)](https://www.ecfr.gov/current/title-21/section-101.9#p-101.9(b)(10)) |

“From FDA’s sample” means the value was measured from FDA’s sample label, not stated in the rule text. “BetterMenu’s choice” is our own value where the rule text is silent.

## Common mistakes

- Leaving the column heading off. Each column says what amount it covers. ([21 CFR 101.9(e)(1)](https://www.ecfr.gov/current/title-21/section-101.9#p-101.9(e)(1)))
- Promoting a cream substitute for cereal without a column for that use. ([21 CFR 101.9(b)(11)](https://www.ecfr.gov/current/title-21/section-101.9#p-101.9(b)(11)))

## Example: A 6 oz bag of trail mix

The label gives a column per 1/4 cup serving and adds a column per 100 g, so a buyer can compare mixes by weight. The second column is allowed, not required. ([21 CFR 101.9(b)(10)](https://www.ecfr.gov/current/title-21/section-101.9#p-101.9(b)(10))) An invented product, for illustration.

## Related formats

- [Dual column](https://bettermenu.live/tools/label-formats/dual-column/)
- [As prepared column](https://bettermenu.live/tools/label-formats/dual-column-as-prepared/)
- [Standard vertical](https://bettermenu.live/tools/label-formats/standard-vertical/)

## Rule text

> “Another column of figures may be used to declare the nutrient and food component information:”
> 21 CFR 101.9(b)(10), eCFR as of 2026-02-12

> “Per 100 g or 100 mL, or per 1 oz or 1 fl oz of the food as packaged or purchased” …
> 21 CFR 101.9(b)(10)(i), eCFR as of 2026-02-12

> “Per one unit if the serving size of a product in discrete units is more than 1 unit.”
> 21 CFR 101.9(b)(10)(ii), eCFR as of 2026-02-12

> “Per cup popped for popcorn in a multiserving container.”
> 21 CFR 101.9(b)(10)(iii), eCFR as of 2026-02-12

> “If a product is promoted on the label, labeling, or advertising for a use that differs in quantity by twofold or greater from the use upon which the reference amount in § 101.12(b) was based (e.g., liquid cream substitutes promoted for use with breakfast cereals), the manufacturer shall provide a second column of nutrition information based on the amount customarily consumed in the promoted use, in addition to the nutrition information per serving derived from the reference amount in § 101.12(b), except that nondiscrete bulk products that are used primarily as ingredients (e.g., flour, sweeteners, shortenings, oils), or traditionally used for multipurposes (e.g., eggs, butter, margarine), and multipurpose baking mixes are exempt from this requirement.”
> 21 CFR 101.9(b)(11), eCFR as of 2026-02-12

## Frequently asked questions

### Which bases can a second column use?

Per 100 g or 100 mL, or per 1 oz or 1 fl oz, as packaged or purchased. Per unit, when a serving is more than one unit. Per cup popped, for popcorn in a multiserving container.

Sources: 21 CFR 101.9(b)(10), 21 CFR 101.9(b)(10)(i), 21 CFR 101.9(b)(10)(ii), 21 CFR 101.9(b)(10)(iii)

### When is the second column required?

When you promote the food for a use twice or more, or half or less, of its reference amount. Half or less is BetterMenu’s reading of the rule’s “twofold or greater”. Nondiscrete bulk ingredients such as flour, multipurpose foods such as eggs or butter, and multipurpose baking mixes are exempt.

Sources: 21 CFR 101.9(b)(11)

### How is the second column labeled?

Each column gets a heading that says what amount it covers.

Sources: 21 CFR 101.9(e)(1)

## Machine-readable data

This page as JSON: https://bettermenu.live/tools/label-formats/per-100g-column/data.json
Every format: https://bettermenu.live/tools/label-formats/data.json